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Maxx Performance to Open R&D and Manufacturing Facility in Roanoke, Virginia
Jan 18, 2011
CHESTER, N.Y. Maxx Performance announced it will open an R&D and manufacturing
facility in the City of Roanoke creating a projected 12-15 jobs over the next
three years and investing up to $700,000 in equipment. The company will be
located in the former Valley Rich Dairy building on Aerial Way Drive.
Maxx Performance is the leading provider of microencapsulation/encapsulation
technologies used by manufacturers of baked products, confectionary goods, dairy
or meat products, nutritional supplements, and animal feed. The company's products
mask taste and off-odors, extend shelf life, and enhance flavor and texture to
help manufacturers overcome application and processing challenges, reduce the need
for overages, optimize product delivery, and improve time-to-market.
“Our new Virginia-based facility will house a state-of-the-art application
test center where customers can evaluate our ingredients in their products and
develop formulations that can be scaled up,” said Dr. Winston Samuels, president
and CEO. “It will also allow us to work with the brightest minds at
Virginia Tech to innovate more of the practical applications our customers
need to succeed. By locating our facility in Roanoke it allows us to give back
to the region some of what was given to us while we were students at
Virginia Tech.”
Microencapsulation is the state-of-the-art in food and feed formulation
technology. For example, bitter tastes such as caffeine, green tea extract
or certain vitamins and minerals can provide healthful benefits but affect
how foods taste. Microencapsulation, containing these ingredients and their
tastes in microscopic capsules, enables the tastes to be managed within a
completed product and, for example, reduce the need for artificial sweeteners.
The technology is also used to deliver nutrients to the lower parts of the
gastrointestinal tract of animals where they are better utilized and to
stabilize sensitive ingredients such as enzymes, probiotics and other
bioactive substances such as vitamins, amino acids, minerals and others.
“We are delighted that Maxx Performance will be using state-of-the-art
technology and producing a cutting-edge product here in the City of Roanoke,”
said City Manager, Christopher Morrill. Headquartered in Chester, N.Y., the
company is privately held firm established in 2004. The company is locating
within Roanoke's Enterprise Zone and will be eligible to receive associated
state and local incentives. Maxx Performance was assisted by the City of
Roanoke Office of Economic Development, Roanoke Regional Partnership, and
Virginia Department of Business Assistance's Virginia Jobs Investment Program.”
About Maxx Performance
Maxx Performance is the leading provider of microencapsulation technologies that
help manufacturers overcome application and processing challenges, optimize product
delivery and improve time-to-market. The company's solutions help manufacturers
mask taste and off odors, extend shelf life and product preservation, prevent
premature reactions and interactions, enhance flavor, texture and quality and
control the release of ingredients both in humans and in animals. Maxx Performance
technologies are primarily used in the manufacture of supplements, baked goods,
confectionary goods and meat products, as well as feed applications for the
delivery of nutrients in animal health and nutrition including dairy, companion
animals and aquaculture.
For more information, contact:
Courtney Samuels
Maxx Performance Inc.
P.O. Box 711
Chester, NY 10918
845.544.2345
courtney.samuels@maxxperform.com
courtney.samuels@maxxperform.com
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