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June 17, 2008
CHESTER, N.Y. While almost everyone likes the benefits of a bit of caffeine – mood enhancement,
improved concentration, increased physical stamina, improved memory function – not everyone likes
the taste of coffee, its most common delivery vehicle. So for those looking for an alternative,
Maxx Performance has another option – microencapsulated caffeine that can be added to food and
beverage products without altering either their taste or texture.
At the 2008 IFT in New Orleans Maxx will be showcasing novel finished product applications
with Caffeine-from cinnamon raisin bread, donuts, to gourmet muffin and brownies and fruit
smoothie. Maxx will be holding private meetings to facilitate detailed and confidential
applications specific discussion about manufacturer's product and processing challenges.
To schedule an appointment visit www.maxxperform.com/ift
To read more about Maxx Performance's applications specific IFT Showcase, visit
NutraIngredient USA's article: "Bakery products developed as caffeine carriers."
“Caffeine alone is a very bitter substance,” explains Winston Samuels, president and CEO,
Maxx Performance Inc. “Without flavor masking, caffeine could not be added to most foods
or beverages.” Using the Maxx Performance Microencapsulation platform, small particles of
caffeine are coated with a thin, tasteless, edible film which masks the bitter taste of
the caffeine, so that it can be easily added to food and beverage products without
altering their flavor or texture.
“It's also difficult to deliver precise amounts of caffeine in a product because the
amount in the finished product is dependent upon the processing conditions,” says
Samuels. “Conventional methods of caffeine dosing are generally hit and miss. More
than is necessary is added upfront in the hope that the desired amount will be in
the end product.” Adding caffeine to products can be a very inexact and uneconomical
process. Maxx Performance Microencapsulation provides a precise delivery mechanism for
caffeine. The microencapsulation technology preserves the caffeine through the
manufacturing process. End products contain only the desired amount of caffeine
without any overage.
Beyond caffeine, Maxx Performance Microencapsulation can be used to regulate,
shield and deliver vitamins, minerals, botanicals and other nutrients like Omega-3
fatty acid to food and dry mixes and to increase the stability of probiotics and
delay the release of ingredients.
Maxx Performance has a robust, flexible technology platform that caters to
microencapsulation of highly sensitive bioactive substances such as beneficial
bacteria and enzymes. It is also used to protect and stabilize vitamins and minerals
and highly reactive unstable compounds such as anthocyanins, and to deliver time-release
nutrients. Applications include, but are not limited to: baked goods, capsules,
dry mixes, protein and nutrition bars, confections and energy drinks.
About Maxx Performance
Maxx Performance is focused on microencapsulation. They work with manufacturers to
overcome their processing challenges. As the leading provider of microencapsulated
ingredients the company provides cost-effective solutions that help both customer
satisfaction and business bottom line.
For more information, contact:
Courtney Samuels
Maxx Performance Inc.
P.O. Box 711
Chester, NY 10918
845.544.2345
courtney.samuels@maxxperform.com
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