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Maxx Performance Unveils Its New Technology to Roanoke
January 16, 2012
ROANOKE, V.A. The Roanoke Valley Region Welcomed Maxx Performance, a
company which brings new state of the art technology to not only the
Virginia area but also globally. Over the next three years Maxx Performance
estimates to create between 12-15 jobs its new location. “We are thrilled
to have a company like Maxx Performance choose Roanoke to locate its
manufacturing and R&D center,” said Chris Morrill, Roanoke City Manager.
Here’s what The Roanoke Star-Sentinel and WDBJ7 are saying about what we
bring to the region.
In Roanoke, “We found not only a proximity to our Alma mater, Virginia
Tech, but a great place to do business,” said Founder, President and
CEO Dr. Winston Samuels. The proximity to Virginia Tech allows Maxx
Performance to intertwine ideas with students and faculty to assist
customers with breakthrough solutions which will help speed up access
to markets and achieve success. “Locating our facility in Roanoke
enables us to give back to the region some of what was given to us
while we were students at Virginia Tech,” says Samuels.
As the leading provider of Microencapsulation and encapsulation
technologies, Maxx Performance has done what many other companies
have been unable to achieve. Maxx Performance uses its proprietary
new micro encapsulation technology to aid companies in overcoming
many obstacles that prevent them from increasing the sales of their
products; by extending shelf life, controlling the release of
ingredients in animals and food systems, masking bitter taste,
and odors to enhancing flavors and textures. “Bitter tastes such
as caffeine, green tea extract or certain vitamins and minerals
can provide healthful benefits but affect how foods taste.
Microencapsulation, containing these ingredients and their tastes
in microscopic capsules, enables the tastes to be managed within
a completed product and, for example, reduce the need for artificial
sweeteners. Additionally, ingredients can be engineered to extend
the shelf life of tortillas and frozen dough.,” says Samuels.
As Maxx Performance continues to grow, so will the need for new and
revolutionary products. From energy sticks containing caffeine to
chocolate covered cranberries with probiotics, there is nothing
holding Maxx Performance from achieving world wide success.
For more information, contact:
Kristin Conklin
Maxx Performance Inc.
3621 Aerial Way Drive
Roanoke VA 24018
540.904.6635
kristin.conklin@maxxperform.com
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