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July 15, 2007
CHESTER, N.Y. – Dietary supplement manufacturers can ensure their products deliver nutrients in the amounts claimed on their labels by
using Maxx Performance microencapsulation. Microencapsulation protects nutrients from degradation, so that the amount initially added to a
product formula remains intact through processing to the end product. Overdosing with nutrients is no longer necessary to get the required
amount in a product. “Some manufacturers put in as much as five times the necessary amount of a nutrient in order to get the amount they want in the
product,” says Maxx Performance CEO, Winston Samuels. “Microencapsulation eliminates this hit or miss approach to nutrient delivery, and it can help to reduce costs.”
The recent ruling from the U.S. Food and Drug Administration establishing regulations to require current good manufacturing practices for dietary supplements
makes it more important than ever to deliver precise amounts of nutrients in dietary supplements. The rule is meant to reassure consumers about the quality of
dietary supplements, so that they can be confident that the products contain what is on the label. “The final rule will help ensure that dietary supplements are
manufactured with controls that result in a consistent product with accurate labeling,” said Robert Brackett, Ph.D., director of FDA’s Center for Food Safety and
Applied Nutrition, in an agency release.
The technology platform used by Maxx Performance is a robust one allowing for the delivery of a consistent product without over- or under-dosing with each and every
delivery. Maxx Performance’s microencapsulation process not only gives dietary supplement makers the ability to deliver exact amounts of nutrients, but it also keeps
nutrients—like arginine and carnitine that tend to absorb moisture—free-flowing. Microencapsulation also prevents the oxidation of vitamin C and masks the taste of
potassium chloride, both of which are commonly used in the manufacture of dietary supplements.
About Maxx Performance
Maxx Performance is committed to delivering value and growth for well-developed products, working with manufacturers to overcome their processing challenges and
applying technologies to improve health and wellness. According to Maxx Performance CEO, Winston Samuels, “Our goal is to help our customers make food and nutrient
consumption a more enjoyable experience for consumers through microencapsulation.”
For more information, contact:
Dr. Winston Samuels
Maxx Performance Inc.
P.O. Box 711
Chester, NY 10918
845.987.9432
inquire@maxxperform.com
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